Facebook 101: embedded posts, Story Bumping and Last Actor
Facebook has recently launched a new feature – embedded posts. You can now embed all public Facebook statuses, photos and videos on any page, allowing users to interact with the content right there – without going to the source. This is a great way to help your community/customers share your content. Here are a few tips on how to make the most of your Facebook page – whether it’s for a company, film project or something else.
At the same time, Facebook launched a new algorithm (Story Bumping and Last Actor). In short: More your followers interact with your posts, more posts from you they will see in their news feed. Read more here.
In short – More your followers interact with your posts, more posts from you they will see in their news feed.
Good content = better reward
On social media, the level of journalism and good content hasn’t grown in proportion to the broadcasting capabilities. Creating content is time consuming – whether it’s hard hitting news, online video or beautiful graphics.
The hard and fast rule is: Those that create good content, will eventually stand out. They will be liked, followed, shared and recognized. The key is to consistently produce quality content and make it easy to share – on your own terms. Of course, you need to properly sign / watermark / credit your work. If users have to make an effort to steal, most of them won’t. They just want to share the awesome thing they found. If something is really good, many will want to find out where it originated from – and that’s how they find you.
Citing your sources = better back rubs
It is tempting to just grab a photo off a website and use it to boost your Facebook page. This, however, can cost you a lot in credibility, goodwill and time – as the ensuing mess can easily take over your news feed for days or weeks. Don’t believe us? Here’s a great story of online stealing.
Linking to the original site is not just the right thing to do – it’s also good for business. Those who produce good content have large networks. If you rub their back they might rub yours. And even if they don’t immediately return the favor, wouldn’t you rather hold a big player like that in gratitude than in righteous anger towards you?